Xerox

Project: Set the Page Free

14 famous authors tell the ultimate story of the modern workplace.

The modern workplace is not a place. It’s the ability to communicate, connect and work from anywhere — even your bed. That’s what Xerox’s contributors discovered while collaborating on this epic book project.

The contributing authors and creative talents include:

Jonathan Ames, author, screenwriter, "You Were Never Really Here," "Bored to Death;"

Lee Child, author, "Jack Reacher" thriller series;

Billy Collins, poet, "The Rain in Portugal," "Aimless Love;"

Jonathan Coulton, singer-songwriter, "Solid State," "Smoking Monkey;"

Sloane Crosley, author, essayist, "The Clasp," "I Was Told There’d be Cake;"

Joshua Ferris, author, "The Dinner Party and Other Stories," "Then We Came to the End;"

Jonathan Safran Foer, author, "Here I Am," "Extremely Loud & Incredibly Close;"

Roxane Gay, author, "Hunger," "Bad Feminist;"

Chip Kidd, award-winning graphic designer;

Valeria Luiselli, author, "Tell Me How it Ends," "The Story of My Teeth;"

Alain Mabanckou, author, "Black Moses," "Broken Glass;"

Aimee Mann, singer-songwriter, "Mental Illness," "Save Me;"

Joyce Carol Oates, author, "A Book of American Martyrs," "We Were the Mulvaneys;"

Gary Shteyngart, author, "Little Failure: A Memoir, Super Sad True Love Story"

+PRESS

- The New York Times

https://www.nytimes.com/2017/10/22/business/media/xerox-writers-92nd-street-y.html

- Entertainment Weekly

https://ew.com/books/2017/10/24/joyce-carol-oates-roxane-gay-lee-child-xerox/

- Business 2 Community

https://www.business2community.com/content-marketing/time-fell-sponsored-content-rabbit-hole-01976779

-Ink World Magazine

https://www.inkworldmagazine.com/contents/view_breaking-news/2017-10-23/xerox-unveils-book-collaboration-speaking-of-work-in-support-of-global-literacy

UPDATING...

Cirque du soleil's New Show, Coming up 2017

VOLTA tells a spellbinding story about the freedom to choose and the thrill of blazing your own trail. Inspired in part by the adventurous spirit that fuels the culture of action sports, the show weaves the adrenaline rush of acrobatics into a visually striking world driven by a stirring melodic score.

VOLTA is a story of transformation. It is about being true to oneself, fulfilling one’s true potential, and the power of the group to make that possible. It celebrates freedom as a movement. 

WAZ, a popular gameshow host, has lost touch with his inner self in the pursuit of fame, pulling others in the trap of instant glory. But as doubt sets in, WAZ is enlightened by childhood memories as he encounters “free spirits” who open doors to his inner soul he has long kept shut. On his high-voltage search for meaning, will WAZ find the courage to relinquish his fame, reconnect with his true self, and shine bright?

RetailMeNot, Inc. is a leading digital savings destination globally—where millions of consumers stop before they shop. But what does that mean for retailers? With so many options out there for driving traffic and a growing skepticism around the value of affiliates, retailers are left wondering: What can you do for me beyond deals and sales?

We need to show retailers the unique value that RetailMeNot can offer them, and prove to them we’re a partner that will drive their business forward. By bringing people and things together through savings, we will help bring more customers and revenue to their business.

This toolkit was created to introduce you to the new RetailMeNot Business-to-Business platform, and to ensure consitent messaging and design across touchpoints. Whether at a trade show, in an email or even in a small infographic, we want to communicate in a consistent, informative and engaging manner so potential partners can fully understand all that RetailMeNot has to offer.

“Millimeter” is a unique barber shop with organic products, where affluent customers visit to relax and alleviate stress through the elite quality services and hospitality.

The measurement of millimeter is the smallest measurement in the metric system. Thus, the name of the brand itself depicts the subtle details that are not to be missed it the “Millimeter”.

Adding to the literal meaning of the name, the double ‘m’ is used to create the illusion of a comb as a visual purpose for this exquisite barber shop.

Featured in : Graphis New Talent Annual 2017

During high profile election debates and the election day coverage countdown itself, we will offer limited-time buckets of our wings labeled as either of “Left Wings” or “Right Wings.”

And we can do a combo pack, for independents. Because it’s hard to tell which wings are right or left when they’re all 100% delicious.

Libertarian wings sold separately.

+PRESS

AdAge

Best Election Day Marketing Ideas

The Drum

Y&R New York: Dinosaur Bar-B-Que 'F*ckIt Buckit'

AgencySpy

Y&R New York Hopes the Right and Left Wings Can Live Together in Barbeque

Ads of the World

Dinosaur Bar-B-Que #allinthesamebucket

Adland

Stop yelling about the election and eat Dinosaur BBQ instead

RedGconsultancy

Left and right wings co-exist in Dinosaur Bar-B-Que’s campaign from Y&R

Adstasher

Y&R and Dinosaur Bar-B-Que prove that Left Wings and Right Wings can coexist

Contrawordpress

Y&R and Dinosaur Bar-B-Que prove that Left Wings and Right Wings can coexist

TimNudd Tweet

Tim Nudd Tweet

Baked Magazine

Left Wing or Right Wing? Dino BBQ Doesn’t Care.

Coloribus

Dinosaur Bar-B-Que ads and commercials, Agencies, Festival Awards

Notey.com

Notey featured Drum Article on Marketing Landing Page

#Make Me Feed

Dinosaur Bar-B-Que: #allinthesamebucket

adobomagazine

Y&R and Dinosaur Bar-B-Que prove that Left Wings and Right Wings are all part of the same chicken
 

+ LOCAL COVERAGE

Baltimore Sun

Election Day specials at Baltimore bars and restaurants

Syracuse.com

Election Day at Dinosaur Bar-B-Que: Try left wings, right wings or an 'I don't care' combo

Baltimore Magazine

Election Day 2016 Parties, Specials, and Event

Newyorkupstate.com

Election Day at Dinosaur Bar-B-Que: Try left wings, right wings or an 'I don't care' combo

QSR

Dinosaur Bar-B-Que Offering Wing Deals on Election Day

eTrigg

Election Day Tap Takeover at Dinosaur BBQ, Syracuse

All Events in Syracuse

Event announcement in All Events Syracuse

Food Network Blog

Election Wing Menu at Dinosaur Bar-B-Que

Baltimore Biz Journal

Here's where to get Election Day specials on food and drinks

PARAMOUR is old Hollywood come to life, as only CIRQUE DU SOLEIL can envision it. 

It's about the romance of a bygone era and the flawed individuals who inhabit it: A larger-than-life trio forced to choose between fame and love - All seen through a cirque-colored lens. 

Our Campaign combines the strengths of PARAMOUR—The Glitter of Hollywood and the Gaps of Cirque—into one feeling that will send people to the lyric. 

The interesting part of the songs of BELLE & SEBASTIAN is that most of their songs are quite upbeat and bright but with dark lyrics about troubled young people. It is some how obvious that these meaningful dark lyrics are hidden beneath the brightness of the melody.

The black and white images of ordinary people in their gloomy life with colorful scribbles are depicted in the design of the LP series to demonstrate the dark lyrics being covered by the bright melody to create the appropriate mood.

National Disaster Search Dog Foundation portrays search dogs for what they truly are: American heroes. 
With no humans present, the print series depicts individual dogs with their collars ordained in numerous medals, sitting heroically in front of a patriotic background. Each ad shows a list of disasters where they were deployed. Each one of the celebrated dogs showcases the achievements of the foundation, and the importance to ensure it stays funded.
The National Disaster Search Dog Foundation is a non-profit, non-governmental organization that strengthens disaster response in America by recruiting rescued dogs and training them to find human survivors trapped in disasters.

+ PRESS

- Coloribus

https://www.coloribus.com/adsarchive/prints/national-disaster-search-dog-foundation-toby-393915-22440065/

- Commarts

https://www.commarts.com/exhibit/national-disaster-search-dog-foundation-print-ads

For the four series of ‘The Portland Rose Festival’ posters, the theme of ‘Harmony’ are portrayed through the negative and positive spaces created by the harmonized layout of the rose images and the typography.

It might seem dirty or even un-girly-like to some. In the HBO’s TV Series, “Girls”, natural things that happens to or done by girls are illustrated without any hesitation nor awkwardness.

Using images that reveals the invisible parts of a girl’s daily life, the series of posters for the ‘Girls’ series, are truly feminized.

Featured in : Graphis New Talent Annual 2017

Redefining the brand and the typography identity for the New York Botanical Garden, the logo itself focuses on the aesthetical and the classical aspect of the blooming garden.

Using the typography that visually illustrates the stem of the plants, together with the 12 different flowers that represents each months, the rebranding of the New York Botanical Garden are visually and literally pleasant.

Dia: Beacon’s unique use of the natural lights enhances an architectural aspect to the exhibition. Thus, the visitor’s guide has been designed with simple lines to create a geometrical characteristic, which can relate to the exhibition itself.

The fascinating part of the visitor’s guide is that, as you flip the pages, more lines appear to create an illusion of 3 dimensions. This aspect of the guide reflects the idea of the depth of knowledge earned when looked through the guide. The more you look into the visitor’s guide the thicker your knowledge would become.

Maggie Stiefvater’s writings are fresh and lyrical and the characters are well developed and credible. Using vivid colors together with symbolic images that illustrates the stories, the series of book covers undoubtedly defines Maggie Stiefvater’s stories.

Featured in : Graphis New Talent Annual 2017